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Cost Per Action (CPA) - Learn About Cost Per Acquisition Marketing Cost per action (CPA) or cost per aquisition is a method of paying for advertising that allows you to pay for each conversion (sale, lead, download, etc.) as opposed to each time a searcher sees or clicks (as with CPC) on your ad. Is there a place for traditional marketing within the accounting profession? Since many of the concepts behind online or inbound marketing are the same for certain traditional marketing tactics, I say, “Yes, of course.” Before (and after) the dawning of the Internet, smart CPAs were performing soft-sell marketing by interacting with those in their target audiences. Cost Per Action (CPA) - Learn About Cost Per Acquisition Marketing Cost per action (CPA) or cost per aquisition is a method of paying for advertising that allows you to pay for each conversion (sale, lead, download, etc.) as opposed to each time a searcher sees or clicks (as with CPC) on your ad. In this tutorial you'll learn: A more in-depth definition of cost per action. The importance of cost per action to your pay-per-click marketing efforts. The best way to implement pay-per-action bidding into your PPC campaigns. Click Here to Learn How to Reduce Budget Waste So What Is Cost Per Action, Anyway? Cost per action is a means of controlling advertising spend. If you want to be sure that you're not indiscriminately spending money on terms that aren't driving business, CPA offers an opportunity to control ROI. The Importance Of Cost Per Action Bidding Cost per action is an important bidding option if you're looking to ensure that your campaigns receive the optimized number of conversions in exchange for your advertising spend. There are a few ways to do this: By Hand - You can determine what you'd like to set as your targeted CPA, and raise and lower bids yourself to attempt to reach that goal (typically lowering bids on terms that are converting at over the average conversion cost, and raising bids that are converting for less than your targeted conversion cost). Paid Tools & Services - There are a number of paid bid management services which automate the process of adjusting bids to reach a target CPA. Google's Free Tool - Google offers a free conversion optimization service to accounts that qualify.